While there are other ways to obtain critical business metrics, Varos is the only solution that gives you a 360° view of the full implications of your metrics. ECommerce benchmarking doesn’t have to be complicated. Let Varos do the heavy lifting for you so your business can reap the rewards.
Varos improves your sales forecasting. Get ahead of seasonal and market trends by knowing how much inventory to secure. Make the most of slow seasons with ramped-up sales campaigns and promotions. Understand how customers engage with your website, learn which processes should be made easier to navigate, and optimize your website’s flow.
Varos is your secret weapon that allows you to make strategic, confident business decisions. Stay one step ahead of your competition with a full suite of data you can continuously filter as needed.
The Varos dashboard gives you a wealth of information in one convenient location. Varos integrations include Facebook Ads, TikTok Ads, Shopify, Google Ads, Google Analytics, and LinkedIn Ads.
Varos provides paid campaign monitoring and alerts, paid campaign benchmarking, and SaaS benchmarks. Filter data based on vertical, AOV, spend per month, campaign objectives, and targeting type. Create your competitive set and select the level of granularity you want to explore.
Track market trends in real time to understand whether your peers experienced the same highs and lows over a set period of time. Obtain informative performance summaries that compare you to low performers, top performers, and the median in your market.
Here’s how we make the magic happen. We crowdsource data from thousands of eCommerce businesses. As more companies provide Varos with their data, our platform becomes even more accurate and granular.
Next, we anonymize the data. By protecting companies’ sensitive information, we ensure that they feel comfortable sharing it. We then aggregate the data, which allows us to extract meaningful comparisons and insights. We also make sure to tag the companies to any relevant verticals. These steps allow our team of data analysts, statisticians, marketers, and developers to verify that the comparison data we use is relevant and statistically significant.
Finally, we show our users how the companies stack up against one another in real time. The meticulous legwork we’ve done provides you with curated data sets that meet your needs. Your unique comparison group is based on your sub-vertical, your AOV, and your level of spend. You can filter your results by a specific range of time or a given date, and adjust the parameters as you like.
While many companies provide benchmarks by scraping the web and estimating traffic and inferrable metrics, Varos is the only one that gets first-party data directly from your peers, which makes our data accurate and up-to-date. This also enables us to get cost and revenue data directly from companies’ ad accounts and eCommerce platforms. In fact, many of the metrics Varos reports on would be totally inaccessible unless they come from first-party sources, such as Abandoned Cart and LTV metrics.
Our users have a myriad of reasons to love Varos.
Identify and track quantifiable measurements about customers, purchase trends, conversion, retention, acquisition, and more to let you set clear goals and make better-informed campaign decisions.
Stop making assumptions about your business performance. Varos’s competitor benchmarking tool gives you an objective view of where your business is lagging behind and where to invest your future efforts.
When the unexpected happens, find out immediately whether there is a global issue that’s affecting other businesses in your industry, or whether the problem is specific to your company.
End the taboo around cross-company collaboration. Obtain valuable marketing competitive analysis data that allows you to compare your KPIs to those of your peers and lets you know how you stack up.
Stop second-guessing your budget allocation and other key decisions. Get the assurance to know whether you’re on the right track. Plan ahead for sales dips and spikes.
Gain a sense of control with big-picture insights. Experience the comfort of knowing you’re not the only one experiencing a business challenge that’s impacting others in your industry.
Acquire the knowledge to report on eCommerce KPI benchmarks to board members, investors, and team members.
Our users include Heads and Directors of Growth and Marketing, in-house PPC and Acquisition Specialists, CEOs, CMOs, SMBs, and marketing agencies (as a channel partner). Varos is industry-agnostic, with a primary focus on eCommerce and SaaS companies.
"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”
“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”
"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."
“Varos has been instrumental in goal setting and demonstrating superior results with clients.”
“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”
"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."
"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."
"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."
Varos is just a great tool for understanding how your ad account is performing against everyone else.
Varos is just a great tool for understanding how your ad account is performing against everyone else.
"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”
"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."
“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”
"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."
"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."
“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”
“Varos has been instrumental in goal setting and demonstrating superior results with clients.”
"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc