Social Bulldog uses Varos to Deliver Superior Results

about

Social Bulldog is a data-driven advertising agency based out of NYC that specializes in Facebook and Instagram marketing.

Daniel Diaz, Social Bulldog’s founder, spent over seven years working at Facebook and was the resident expert for Facebook Ad auctions. When client-facing teams needed help in identifying hard-to-find opportunities and solutions to make advertisers succeed, they’d bring in Diaz to help.

Now, Social Bulldog leverages that expertise to deliver exceptional results in helping ecommerce businesses scale revenue.

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Industry

Advertising

employees

5+

location

New York, New York

website

socialbulldog.com

Challenge

“When we’re setting and evaluating KPIs, it’s important to make data-backed decisions,” Diaz told us. “So, I don’t want our clients to just take our word for it whether a target KPI is within reason or not.”

He went on to say that “we know that we deliver exceptional results. But still, we don’t have a good way to communicate this to our clients who are less in tune with current results in the market.”

“Given the high level of investment for DTC brands to scale Facebook ads, it’s important for us to educate our clients on what good looks like and what to expect at each step along our journey together,” Diaz said.

Solution

With the help of Varos, Social Bulldog sets KPI targets together with clients in an educated way by looking at the KPIs of companies in the same vertical, with similar AOV and similar levels of ad spend.

They also make sure to look at the results from similar companies with bigger ad budgets to know what to expect as the ad budget scales.

When evaluating results each week and in quarterly sessions, they compare their results to the market results to have a deeper understanding of what’s worked and what hasn’t.

Results

“Varos has been instrumental in goal setting and demonstrating superior results with clients,” Diaz said.

He explained that “when setting KPIs, we’re now able to ground the conversation using real-time Cost per Acquisition (CPA) and other metrics from companies in the same space. Plus, our clients are always thinking about growth, so it’s extremely helpful for them to see what’s happened to similar companies as they’ve increased their budgets.”

Diaz finds Varos very helpful in showing improvement over time relative to the market. “If we can decrease acquisition cost by a few percentage points while the rest of the market sees increasing acquisition costs, that’s meaningful, and that’s what clients love to see.” Diaz concluded.

“Varos has been instrumental in goal setting and demonstrating results with clients.”

Daniel Diaz

Social Bulldog CEO

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See how Shinesty uncovers opportunities with highly tailored competitive data

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Intensify Masters Media Mix, Using Varos

See how the brand behind the Ridge Wallet uses market data as a secret weapon to find inefficiencies and cut costs.

Darkroom Agency

Learn how Darkroom uses Varos to navigate IOS 14 and add trust to the agency-client relationship.

Read how Hippy Feet's CMO uses market trends to save time and money navigating Facebook Ads.

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Tweets

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

‍

Social Savannah

@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

‍

William Harris

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧

@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

‍

Social Savannah

@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

‍

William Harris

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc