Introducing the Varos Stripe App

We’re very excited to announce that we’ve been chosen as one of the first apps teaming up with Stripe in their new & exciting Stripe Apps launch.

SaaS startups currently evaluate their most important metrics, such as Churn, Trial Conversion Rate, and MRR Growth, based on historical data alone and wonder questions like "is my churn too high for a company at my stage, category & price point?"

That’s why we’ve teamed up with Stripe, the leading financial infrastructure platform, to launch the Varos app on the new Stripe App Marketplace. 

Varos’ app helps SaaS startups benchmark their most important metrics against similar companies to understand how they’re doing and where they’ve got room to improve, so they can finally leverage competitive data to plan in a data-driven way. 

Current Workflow

Startups are constantly aligning to the north star of their next fundraising round. And it’s no secret that growth - increasing ARR, decreasing churn, etc - is an important key to get to the next stage.

However, startups are still guessing if their metrics are good for companies like theirs. 

We’ve been asked questions like, “Is a 22% churn rate for a B2C Fintech company that costs $20/month bad? Does it mean we don’t have PMF yet?” Neither startups nor their investors are good at answering this simple question.

As a result, startups lack confidence in where they want to focus their product and marketing efforts, and ultimately crawl slower towards their next round. 

Hyper-relevant Benchmarks

With Varos’ App, startups can see how they stack up to peers in their category, price point and stage. This helps them sense product-market fit levels, find metrics to optimize, and leverage stats for fundraising. Some benefits include: 

Compare to companies just like yours - See KPIs from companies just like yours. Varos tags your company into various categories in order for the benchmarks to be as relevant as possible. 

Access within the Stripe Dashboard - You can access the KPI benchmarks from our sidebar right within the Stripe dashboard. No need to exit to another app.

Get turnkey insights and reporting in 30 seconds - Stripe data is automatically synced to Varos and there’s no setup required. Access all Stripe benchmarks conveniently within your Stripe dashboard. 

Benchmark metrics that matter - Metrics that you can benchmark in real-time include: Churn, Trial Conversion Rate, MRR Growth, New Subscription Growth, Revenue from New Subscribers, Month 12 Retention, and more. 

Access Marketing Benchmarks Too - Additionally, you can connect Facebook Ads, Google Ads, Linkedin Ads and TikTok Ads with Varos to benchmark your marketing metrics (CAC, CPM, CTR, etc) with similar companies to yours. 

Over 700 companies are in Varos' data set, including many Y Combinator companies and top DTC brands. Signing up takes 3 minutes and no setup is required.

Launch in the Stripe App Marketplace

Varos is proud to be one of the few companies included in Stripe’s beta launch for their new App Marketplace. Varos decided to launch on Stripe because of Stripe’s reach with already millions of companies, including many current Varos users and Varos itself. 

Jake Mor, CEO of FitnessAI and Superwall, two SaaS startups on Stripe said, “Varos’ marketing benchmarks already help focus my time and save marketing spend. I’m really excited about the Stripe app to better understand where my businesses need the most attention going into our next rounds.” 

To install the Varos app on Stripe, go to the Stripe Marketplace. Note that the Stripe App Marketplace is currently in a phased release, and all merchants will be able to access it on June 14, 2022.

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About the Author

Yarden Shaked

Co-founder & CEO at Varos

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